I look at game artists’ portfolios on a regular basis. These websites are usually designed so poorly that I close my browser out of disgust. They’re even bad enough to turn away potential employers, regardless of the quality of the artwork. Tragic!
Most artists make mistakes like these, but fortunately, they’re very simple to understand and correct. I’ve come up with a quick and easy way to help artists think about how to improve their chances of employment by building a better website.
The core truth here is this:
Usability is just as important as content.
A portfolio website should be a simple, effective, uncluttered experience from start to finish that leaves a lasting impression on the visitor. An incredible number of websites fail to do this. And it’s always for silly, completely avoidable reasons.
Your website should be focused on one purpose, be easy to use, and offer a clear line of action. Here are three simple questions to ask yourself:
1) What’s my website’s focus?
Your website exists to get you a job. Its only purpose is to showcase your art and present your contact information for potential employers. You should make your art and contact information so fantastically easy to see that someone find it accidentally. If someone wants to talk to you about a job, don’t be hard to find.
Include your name and contact information at the top of every page of your site.
For example, any visitor should understand clearly that you are an environment artist and you intend to get a job as an environment artist. Anything else is confusing. Silly MS Paint drawings, photos from trips you’ve taken or a blog about your daily life have nothing to do with that, and should be removed. These things are not added value. A portfolio is not a personality test! That’s what an interview is for.
The second common mistake is making a website that’s difficult to navigate. So ask yourself this:
2) Is my website easy to use?
You might be thinking “but I’m an artist, not a web designer!” This is a poor but common excuse for making a bad website. On the other side of the coin, many artists that are web designers make their website so flamboyantly artsy that it’s practically impossible to use.
The first thing a visitor should see on your website is your art. First impressions are formed in an instant. Attention spans can be shut off in an instant. Your top priority should be to make that first instant be compelling enough to keep the viewer looking and to give them what they’re looking for. Don’t tease… satisfy.
After all, did I go to your website to look at a splash page, or art? The faster I can see your content, the better.
Forget splash pages and news pages or any other starting page that isn’t putting art directly in my face.
Your portfolio’s highest purpose is to show off your art quickly, easily, and with the minimum of hassle. A good portfolio should be so easy to navigate that someone could view your work accidentally.
Anything that doesn’t support that basic goal breaks your focus and should be removed or relocated. Make another website for your personal stuff if you have to, but keep your portfolio clean and relevant. More isn’t better.
If it doesn’t help show your art faster or sell you as an artist, it shouldn’t be there.
Here’s a quick list of aggravating features that are common in portfolio websites:
Splash page -> News page -> Portfolio page -> 3D Art -> Characters -> Man with Axe thumbnail -> Man with Axe enlarged.
Do you expect me not to hate clicking through seven pages just to see your art? Flatten your site. Put the art in my face and show me the quickest, simplest possible way of navigating. One page full of art is better than any of the multiple layers shown above.
Hiring managers look through dozens of portfolios every day. All the portfolios they see blend together. It’s just a job. You are either on the “Portfolios To Review” list, or you’re not. A poorly designed website makes this poor hiring manager’s job a little more annoying. Accordingly, he is less likely to invest the time into looking at your entire portfolio. And he certainly won’t read your blog. Is he hiring a Metallica fan or a level designer?
Imagine that your target visitor is a tired, indifferent hiring manager whose only desire is to find the shortest path possible to looking at your art. Nothing else matters. So design your website for him. Give him what he wants. Remove what he doesn’t care about. The clearer your message, the better.
For example: “I am Phineas Fogbottom, environment artist. This is my art. Email me at email@example.com”
That’s all he needs to know. Keep it simple.
3) Do I provide a clear line of action?
This is also important. Sadly, good art doesn’t sell itself. It’s one thing to present art, and it’s quite another to funnel them toward offering you a job. First you serve up the art, and then you show them that they should offer you a job, and here’s how to contact you. The easier this is, the better.
Here are two huge mistakes people often make along these lines:
If they’re hiring a character artist, seeing you say “I do everything!” isn’t going to make them think of you for the job. It’s easy: Be the guy they’re looking for by being specific. If they’re looking for a character artist, the more ways you can match the pattern they’re looking for, the better. A good place to start is by saying “Hey, I’m a character artist.” :)
That’s all there is to it, really. It’s simple enough if you think about it, but that’s the problem: Most people don’t. If you start thinking about it, you’re already ahead of the game!